SINGAPORE - Singapore Tourism Board, which announced the launch of a new global campaign today at the Tourism Industry Conference, has changed its tagline from Uniquely Singapore to YourSingapore. whatsapp 0 whatsapp 0 Facebook 0 Tweet 0 linkedin 0. Singapore Tourism Board rebrand YourSingapore. The Singapore Tourism Board ( STB) is a statutory board under the Ministry of Trade and Industry of the Government of Singapore, tasked to promote the country's tourism industry. I am proud to share that our colleagues at Singapore Tourism Board (STB) have been recognised at the 2023 National Awards Investiture over the… Liked by Keith Tan. Join now to see all activity Experience Deputy Secretary (Industry) Ministry of Trade and Industry (Singapore) The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore's key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to The Singapura Cat a.k.a. Kucinta (Kuchinta) is regarded as Singapore's Tourism Board's mascot, although claims of it having originated from Singapore remain questionable. The Cat Fanciers Association in the US gave the Singapura cat pedigree status in 1988. Origins The Singapura cat has a history that is somewhat shrouded in mystery. Singapore Tourism Board launched a medium-term marketing strategy from 2016 to 2020, in order to tackle the increasingly complex tourism landscape and to stay ahead of the competition. In a world that is constantly evolving, and where technology facilitates and influences consumer behaviour in a profound way, destinations need to constantly VH9dg.

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